A hint at what one of Niche’s products will be (or use). Shape memory alloys and plastics are fascinating. (Turn off your speakers for this)
Lesson 1: Names are Hard
After spending literally a whole day writing down every permutation of the words Biology, Mimic, and Home (even delving into Greek and Latin words) I finally settled a on a name for my biomimicry housewares brand: Niche.
I chose the name because it really touches on many ideas behind the product line. ’Niche’ comes from the french word for ‘nest’ and represents the appropriate position or home for a person or object. In science, an ecological niche is the role a species plays in it’s community. Hopefully this product line will exemplify how biology has it’s own niche in the design process. #cheese
